Gift-It-Forward was started in Singapore in January 2016, by a very busy mom named Theresa. Theresa has 3 young children and spends far too much time shopping for birthday gifts for her children’s friends and her friends’ kids. She realized how much time and effort goes into all that – and only to notice that many gifts get duplicated, tossed aside, or are simply not appreciated!
Amid all these birthday parties, she envisioned a way that gift-giving would be meaningful for the recipient, simple for the giver, healthy for the environment, and beneficial to local community.
Theresa wanted to find a way to show her kids that giving is just as important as receiving, and wanted to shift their thought process from one of getting piles of gifts they don’t need to one that includes supporting others in need.
She wanted to instill the value of generosity in her children, and at the same time, see that they receive a gift that they truly value. And thus, Gift-It-Forward was born!